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Cookie Policy

How we use cookies and similar technologies

Last updated: 20th September 2024

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit our website. They help us provide you with a better browsing experience by remembering your preferences and improving our website's functionality.

This Cookie Policy explains what cookies we use, why we use them, and how you can control them.

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for our website to function properly and cannot be switched off. They are usually set in response to actions you take, such as:

  • Logging into your account
  • Adding items to your shopping basket
  • Filling in forms and setting privacy preferences
  • Providing security features
Cookie Name Purpose Duration
session_id Maintains your session while browsing Session
cookie_consent Remembers your cookie preferences 1 year
csrf_token Security protection for forms Session

2.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website's performance.

Cookie Name Provider Purpose Duration
_ga Google Analytics Distinguishes unique users 2 years
_gid Google Analytics Distinguishes unique users 24 hours
_gat Google Analytics Throttles request rate 1 minute

2.3 Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences and settings.

Cookie Name Purpose Duration
user_preferences Stores your site preferences 1 year
language_setting Remembers your language choice 1 year
font_size Accessibility font size preference 1 year

2.4 Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and track advertising effectiveness. They may be set by our advertising partners.

Cookie Name Provider Purpose Duration
fbp Facebook Tracks conversions from Facebook ads 3 months
_gcl_au Google Ads Conversion tracking for Google Ads 3 months

3. How We Use Cookies

3.1 Website Functionality

  • Keeping you logged in during your session
  • Remembering items in your shopping basket
  • Storing your preferences and settings
  • Providing security features and fraud protection

3.2 Performance Improvement

  • Understanding which pages are most popular
  • Identifying technical issues and improving site speed
  • Testing new features and layouts
  • Analysing user behaviour to enhance user experience

3.3 Personalisation

  • Customising content based on your interests
  • Providing relevant product recommendations
  • Remembering your communication preferences
  • Adapting the website to your accessibility needs

3.4 Marketing and Advertising

  • Showing relevant advertisements on our website and others
  • Measuring the effectiveness of our marketing campaigns
  • Preventing repeated display of the same advertisements
  • Understanding your interests to improve our targeting

4. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies, and they are subject to the privacy policies of the third parties.

4.1 Google Services

  • Google Analytics: Website traffic analysis and user behaviour insights
  • Google Ads: Advertising and conversion tracking
  • Google Maps: Interactive maps and location services

4.2 Social Media

  • Facebook: Social media integration and advertising
  • Twitter: Social media sharing and analytics
  • LinkedIn: Professional networking and business advertising

4.3 Customer Support

  • Live Chat: Real-time customer support functionality
  • Help Desk: Support ticket management and user assistance

5. Managing Your Cookie Preferences

5.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner with options to:

  • Accept All: Allow all cookies for the best experience
  • Necessary Only: Only essential cookies for basic functionality
  • Custom Settings: Choose which types of cookies to allow

5.2 Browser Settings

You can control cookies through your browser settings:

Google Chrome

  1. Click the three dots menu → Settings
  2. Go to Privacy and Security → Cookies and other site data
  3. Choose your preferred cookie settings

Mozilla Firefox

  1. Click the menu button → Options
  2. Select Privacy & Security
  3. In the Cookies and Site Data section, choose your preferences

Safari

  1. Click Safari → Preferences
  2. Click the Privacy tab
  3. Select your cookie preferences under "Cookies and website data"

Microsoft Edge

  1. Click the three dots menu → Settings
  2. Go to Cookies and site permissions
  3. Click on Cookies and site data to manage settings

5.3 Opt-Out Links

You can opt out of certain third-party cookies directly:

  • Google Analytics: Google Analytics Opt-out
  • Facebook: Facebook Ad Preferences
  • Industry Opt-out: Your Online Choices

6. Impact of Disabling Cookies

6.1 Essential Cookies

If you disable essential cookies, you may experience:

  • Inability to log into your account
  • Loss of shopping basket contents
  • Security vulnerabilities
  • Form submission issues

6.2 Performance Cookies

Disabling performance cookies means:

  • We cannot improve website performance based on usage data
  • Technical issues may not be identified quickly
  • New features may not work optimally

6.3 Functional Cookies

Without functional cookies:

  • Your preferences won't be remembered
  • Personalised features may not work
  • Accessibility settings will reset each visit

6.4 Marketing Cookies

Disabling marketing cookies results in:

  • Less relevant advertisements
  • Inability to measure marketing effectiveness
  • Possible repetition of promotional content

7. Mobile App Cookies

Our mobile applications may use similar technologies to cookies, including:

  • Local storage for app preferences
  • Analytics SDKs for performance monitoring
  • Push notification tokens
  • Crash reporting and diagnostics

8. Updates to Cookie Policy

We may update this Cookie Policy to reflect:

  • Changes in technology and cookie practices
  • New features or services we offer
  • Updates to legal requirements
  • Improvements to our privacy practices

We will notify you of significant changes by:

  • Updating the "Last updated" date at the top of this policy
  • Sending email notifications to registered users
  • Displaying notices on our website
  • Requesting fresh consent where required

9. Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Email: [email protected]

Phone: +44 1384 864795

Post:
Britain Gadgets
Data Protection Officer
57 Primrose Cl
Cradley Heath
West Midlands
B64 6QX

10. Additional Resources

For more information about cookies and online privacy:

  • ICO (Information Commissioner's Office): ico.org.uk
  • All About Cookies: allaboutcookies.org
  • Your Online Choices: youronlinechoices.com

This Cookie Policy was last updated on 20th September 2024 and is effective immediately.

Quick Links

  • What Are Cookies?
  • Types of Cookies
  • Managing Preferences
  • Browser Settings
  • Contact Information

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Update your cookie preferences at any time:

Related Policies

  • Privacy Policy
  • Terms of Service
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+44 1384 864795

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